2013 World Marketing Congress 17-20 July – Monash University, Melbourne

Bradley Wilson

Bradley Wilson

Track: Special Sessions


Dr Bradley Wilson is a Senior Lecturer in the School of Media & Communication, RMIT University. He is Director of Postgraduate Programs in Advertising. Research concentrations include association transfer effects and methods extensions. His contributions encompass brand image, brand relationships, sponsorship, crises, communications and advanced multivariate statistical applications/extensions. A sample of his work is published in: the Springer Computational Statistics Book Series, European Journal of Information Systems, the International Journal of Sports Marketing and Sponsorship, Industrial Marketing Management, Public Relations Review and Sport Marketing Quarterly. Recently, he has given invited presentations at: LMU Munich, Korea University, Vienna University of Economics and Business, Copenhagen Business School and Radboud University Nijmegen.